Chapter 16: Advertising, Public Relations and Sales Promotion

2001

2013

Colgate used to advertise and target kids through their commercials. Recently they have used a  known celebrity, Kelly Ripa, to sell their toothpaste product. Kelly Ripa is on TV early in the morning, if you notice how white her teeth is, you begin to wonder what toothpaste brand she uses. As a result when you come across this commercial you are more influenced to go out and buy this brand of toothpaste. Colgate is targeting the adult audience through a familiar face they might watch every morning before a day of work. Colgate tends to have an advertising objective when marketing their products.