There are many reasons that can aid a future buyer when it comes to consumer decision making in light of toothpaste. Colgate has an upper advantage for being well-known for their brand name. Colgate also has standards to live up to with the health benefits provided with their toothpaste. Present and future buyers reach for Colgate in hopes of whiter teeth and fresh breath. However, Colgate has a lot to offer including the fact their toothpaste can help manage diabetes. In a world where diabetes is very common and more relevant this attracts potential buyers.
When it comes to consumer decision making, Colgate buyers tend to stem from the Limited Problem Solving and Routinized Response Behavior groups. They are either familiar with the product or the product is already apart of their daily necessities. Colgate keeps the consumer satisfied and returning faithfully.
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