Toothpaste is really a common product among consumers. However with the variety of brands now sold Colgate still has to do their best to promote their product as the best choice that can be made to benefit the buyer. When it comes to advertising, Colgate takes advantage of all possible outlets whether it be traditional media such as magazines or transit media such as bus stops.
Traditional Media
Transit Media
The strides technology has made in the world has also allowed Colgate to advertise through social media using outlets such as websites, blogs, and social networks like facebook and twitter. Using these social channels as a way to engage with consumers, Colgate stays interactive to show that they care about their customers needs and concerns.
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