When it comes to market segmentation, Colgate carries five different brands of toothpaste which include: Colgate Total, Colgate Optic White, Colgate Enamel Health, MaxFresh, and Colgate Sensitive. All of the current toothpaste brands within Colgate have assorted benefits, flavors, and ingredients. There are only two main types of toothpaste products from Colgate which are gel/liqued gel and paste. Colgate provides a variety of products within oral care.
Colgate takes pride in the fact they have a lot to offer different consumer needs. What one consumer may not like, another might love.
No comments:
Post a Comment