Chapter 10: Product Concepts

Colgate Toothpaste is a excellent example of a consumer product. Consumer product being a merchandise of common or daily use, ordinarily bought by individuals or households for private consumption. "Brushing your teeth" is a part of an individual's daily routine which involves toothpaste. Colgate is a popular brand that gets chosen over other brands despite price or convenience. This is brand loyalty, consumers will walk in to a local store for toothpaste and come out with Colgate instead of competitors such as Crest.