Chapter 11: Developing and Managing Products

Colgate-Palmolive Co. specializes in oral care, personal care, home care and pet nutrition. 

Colgate sells their products in over 200 countries and territories. Colgate-Palmolive Co. is the parent company of a lot of brands which consumers are not aware of. For instance Colgate-Palmolive Co. is the parent company of Ajax, a cleaning house product that was introduced in 1947. The Ajax name was successfully transferred to an entire line of household cleaning products and detergents; the line enjoyed its greatest success in the 1960s and early 70s. Ajax All-Purpose Cleaner with Ammonia, established in 1962, was the first major competitor to Mr.Clean.

Colgate Palmolive Co. is very innovative when it comes to producing new products and marketing them to consumers all over the world. They also have an area on their site open to the public to submit new ideas that can potentially be brought to life. Colgate values their customers.