The most exciting thing to happen to marketing is SOCIAL MEDIA .
Social Media being any tool or service that uses the internet to allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks.
Colgate is widely known for their oral hygiene products across the world. Although they may not be popular when it comes to commercials on television they use other platforms to reach out to their consumers. Colgate's Facebook page has a vast amount of likes and a huge audience. Therefore whenever any new updates are posted people are receiving this information. Colgate also has an active twitter page where they tweet frequently keeping their followers interested. It's safe to say Colgate takes advantage of social media platforms as a marketing strategy to keep an open forum with consumers.
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