Colgate's target market is not very specific. When it comes to oral care, toothpaste specifically, everybody needs to brush their teeth despite age or ethnicity. Colgate has a adversity of customers ranging from different ages and ethnic backgrounds. However Colgate has took note that Latin America contributed 27.6% of the company's total sales in 2014.
Colgate aims to keep their current customers happy. As mentioned in the previous post they reach out to consumers through social media. Using social media platforms such as Twitter and Facebook to keep engaged with their present and future customers. Colgate also takes special care in children across the world. So far they have reached 800 million children in 80 countries through their program Colgate Bright Smiles, Bright Futures. Through Colgate Bright Smiles, Bright Futures, children in need receive free dental screenings and education to help build healthy habits, self-esteem and a foundation for success.
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