Colgate-Palmolive strategic plan to promote long-term profitability and growth is a pretty simple concept. They focus on three main things,
"People, Performance, and Planet". When it comes to their toothpaste product they promote oral health. They go above and beyond by partnering up with different programs, associations or places to make a difference. For example Colgate partnered with New York University College of Dentistry and the Henry Schein Cares Global Student Outreach Program on a two-and-a-half year program to improve the oral health of children across the country of Grenada. This program reached children in all Grenada schools and resulted in a 90% decrease in tooth decay.
Colgate is known as the #1 recommended toothpaste by most dentists because of the benefits.
Benefits of Colgate Toothpaste:
- STRENGTHENS ENAMEL
- FIGHTS CAVITIES
- REDUCES PLAQUE
- PROTECTS AGAINST TARTAR BUILD-UP
- HELPS PREVENT TENDER GUMS
- REDUCES GINGIVITIS
- WHITENS TEETH
- REMOVES STAINS
- FIGHTS BAD BREATH
Why choose Colgate toothpaste? .. Why wouldn't you choose Colgate toothpaste? is the real question.
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